🧠 The Psychology of Playlists: How Music Influences Mood, Memory, and Behavior

Music isn’t just background noise, it’s a tool that taps into memory, shapes behavior, and alters emotional states. At Press Play, we use science-backed strategies to design playlists that do more than sound good—they feel right.

Did You Know?

• People linger 18% longer in stores with curated music

• Upbeat tempos boost energy and productivity

• Familiar songs activate the brain’s reward center; literally giving people “happy chills”

Why This Matters:
A playlist built around your brand’s intention, whether it’s calm, energetic, or emotionally resonant, can:

• Shape how customers feel in your space

• Influence how long they stay

• Strengthen emotional memory around your brand

Music is part of your brand—and when used intentionally, it can turn a space into an experience.

Whether you're running a boutique yoga studio, a cozy coffee shop, or a modern retail store, the right playlist can:

• 🧠 Increase dwell time

• 💸 Encourage repeat visits

• 💭 Build a feeling people associate with your brand

Music Tips by Space:

• Studios: Start gentle, build energy, cool down with ambient grooves

• Retail: Match energy to customer flow—slower in the morning, upbeat midday, relaxed near close

• Spas or salons: Go instrumental or vocal-light with smooth transitions

  We don’t just hit shuffle. We shape moments.

🎧 Book Your FREE Music Consult Now!